中国进出口商品交易会，又称广交会，创办于1957年春，每年春秋两季在广州举办。广交会由商务部和广东省人民政府联合主办，中国对外贸易中心承办，是中国目前历史最长、规模最大、商品最全、采购商最多且来源最广、成交效果最好、信誉最佳的综合性国际贸易盛会，被誉为中国第一展，中国外贸的晴雨表、风向标。广交会是中国对外贸易和对外开放的重要平台，是企业开拓国际市场的重要渠道。
第132届广交会于10月15日在线上开幕，出口展有16个大类商品、50个展区，进口展设6大题材，分布在50个展区。本届将继续与132个跨境电商综试区和5家跨境电商平台开展同步活动，在线上展举办的同时，货运代理、金融机构、信用保险机构、认证机构、海外仓业主、海运服务提供商将在线上提供服务。本届还将设立“乡村振兴”专区，支持所有脱贫地区的企业参展。为办好第132届广交会线上展，积极支持外贸企业抢抓订单，具体措施如下：
一、扩大参展企业范围。
除原来线上展的2.5万家参展企业之外，本届新增1万家企业参与线上展，新增企业包括专精特新“小巨人”企业、高技术企业、制造业单项冠军企业等。
二、延长线上展时间。
第132届广交会将延长展期，其中，展商连线、预约洽谈功能为10天，其他功能，包括在线展示、即时沟通、贸易配对、大会服务，时间将延长至5个月，即从2022年10月15日至2023年3月15日，线上展企业均可享受广交会线上展相关服务。
三、优化平台功能。
本届将继续优化算法，提高搜索效率，新增多项“云展厅”功能，方便参展企业高效精准管理展品，丰富客户服务内容，提供人工智能在线、人工语音应答、社交媒体等多渠道服务，帮助采购商、参展企业更好地使用线上平台服务。
四、提升招商成效。
广交会将推进全球合作伙伴计划，综合应用营销网络、新媒体、云推介平台、电邮等工具开展立体化宣传。本届将继续加大力度，邀请跨国公司头部企业、零售连锁跨境电商、在华外国商会等专业买手参会，举办“贸易之桥”定制化采购说明会推介相关活动，进一步提升专业采购商的数量和质量。
五、免收参展费用。
本届广交会继续免收企业线上参展费用，助力企业抓订单、拓市场。
诚邀全球工商界朋友线上参加第132届广交会，共享商机，互利合作，实现共赢。
第132届广交会线上平台已开放运行，点击立即体验：https://www.cantonfair.org.cn/zh-CN/login/mall/index#/login
Introduction of the 132nd Canton Fair
China Import and Export Fair, also known as the Canton Fair, was established in the spring of 1957.
Co-hosted by the Ministry of Commerce of PRC and the People's Government of Guangdong Province and organized by China Foreign Trade Centre, it is held every spring and autumn in Guangzhou, China. The Canton Fair is a comprehensive international trading event with the longest history, the largest scale, the most complete exhibit variety, the largest buyer attendance, the most diverse buyer source country and the greatest business turnover in China. Hailed as the barometer of China’s foreign trade, it is the window, epitome and symbol of China's opening up. The Canton Fair serves as a vital platform for China’s foreign trade and opening up, and a prime channel for Chinese companies to develop international markets.
The 132nd Canton Fair opened virtually on October 15. The 50 exhibition sections will accommodate 16 product categories of the National Pavilion and 6 themes of the International Pavilion. 132 Cross-border E-commerce Pilot Zones and 5 cross-border e-commerce platforms will continue to join this session to create a synergy of activities. In the meanwhile, services of freight forwarder, financial institutions, credit insurance agencies, certification institutions, overseas warehouse owners and shipping service providers will also be available on the official website. The 132nd Canton Fair will continue to set up the “Rural Vitalization” zone to support exhibitors from formerly poor regions. To make the virtual 132nd Canton Fair a success and help foreign trade companies obtain more orders, specific measures have been rolled out:
I. Enlarge the Scale of Exhibitors
Apart from the original 25,000 exhibiting companies of the virtual Canton Fair, 10,000 new exhibitors will join the 132nd Canton Fair, including little giant companies that specialize in niche sectors, high tech companies and manufacturing single champions, etc.
II. Extend Duration of the Virtual Canton Fair
The duration of the 132nd Canton Fair will be extended. Functions such as live-streaming and scheduling appointment will last for 10 days. All other functions of online display, instant messaging, trade matchmaking and other services will be available for 5 months. Exhibitors and buyers of the virtual Canton Fair can enjoy related services from October 15, 2022, to March 15, 2023.
III. Optimize Functions of the Official Website
The 132nd Canton Fair will continue to optimize the algorithm to improve search efficiency. Many new functions have been developed in VR Exhibition Hall to enable targeted and efficient management of products for exhibitors. Online AI service, staff service on telephone, social media and other services of multiple channels will be provided to enrich service for users. All these efforts will help buyers and exhibitors to better use the website.
IV. Improve Marketing Results
The Canton Fair Global Cooperative Partnership Program will be advanced and a mix of tools including marketing network, new media, “Trade Bridge” promotion activities and emails will be leveraged to conduct multi-dimensional marketing. The 132nd session will step up efforts to invite such professional buyers as top multinationals, retail chain cross-border e-commerce platforms and overseas chambers of commerce in China to attend the Fair. Briefings of “Trade Bridge” tailored sourcing events will be launched to further enhance the quantity and quality of professional buyers.
V. Exempt Fees for Exhibitors
The 132nd Canton Fair will continue to exempt fees for exhibiting companies, in a bid to facilitate enterprises to secure orders and grow markets.
We sincerely invite friends from the global business community to attend the 132nd Canton Fair for more opportunities, reciprocal cooperation and win-win outcomes.
The 132nd Canton Fair official website is now open. Come and experience it：https://www.cantonfair.org.cn/en-US/login/mall/index#/login
